Tuesday, 15 February 2011

Why buy the drill when all you want is the hole?

At MIAMI Towers, we've all been enjoying a new book by Rachel Botsman and Roo Rogers called What's Mine is Yours - How Collaborative Consumption is Changing the Way we Live.

You can read a review of the book on my business blog - I thought it would be worth sharing this with friends and followers of MIAMI too as the book is so close to the principles we espouse ourselves with Make it and Mend it.

It's all about accessing rather than owning - think LoveFilm or StreetCar, about bartering skills, about sharing and swapping - think StreetBank and Landshare. Why buy and accumulate stuff when you can borrow or rent it for the task in hand? Or as Rachel says in the video why buy the drill when all you want is the hole? (Apparently the average power drill gets used for a total of 12 minutes in its entire lifespan).

Check out the review and read the book - or catch Rachel explaining about the concept at TED Sydney in the video below.

Clare Flynn

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