A company called GreenBottle is talking to supermarkets about providing wine in paper bottles. While glass can be recycled it is very energy intensive to make. The paper bottle will contain a plastic inner but can be broken open when empty. The cardboard will go in the recycling and the plastic (only a fraction of what's contained in a plastic bottle) in the bin.
While plastic bottles can also be recycled, many find there way into landfill. Not only do they take a long time to break down but often we screw the tops on so they're filled with air, taking up even more space in landfill sites.
The original paper bottle was developed for milk but now talks are going on about using it for wine. The bottle's carbon footprint is only 10% of a glass wine bottle. Transport costs will also be reduced because paper is so much lighter than glass. Over a billion bottles of wine a drunk by Brits each year.