Thursday, 10 September 2009

Help innocent help old people

In the UK, 1 in 10 people over the age of 65 are malnourished. If you'd like to help, smoothie maker innocent is joining forces with with supermarket group Sainsbury’s to raise over £250,000 to support charities Age Concern and Help the Aged with healthy eating and healthy living projects during the winter.

They want as many people as possible to knit 'bottle hats'. For every behatted smoothie sold, innocent and Sainsbury’s will give 35p to Age Concern and Help the Aged. The monies raised will then be used to fund projects and advice centres offering information on healthy eating as well as cooking clubs and get-togethers where older people can sit down and enjoy a meal and company.

>> For knitting tips, patterns and pictures go to

And when you’re done knitting, just send finished hats to:

The innocent Big Knit, Fruit Towers, 1 The Goldhawk Estate, Brackenbury Road, London W6 0BA, including your name, address and number of hats you've knitted.

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