Monday, 27 September 2010

The death of cheap clothing

There! Did you hear that sound?  

Apparently that's the death knell of cheap clothing ringing out loud and clear across Europe.  According to all the papers, the floods in Asia will mean that we are going to see a rapid rise in the price of cotton, which in turn will mean a rapid rise in the price of clothing in shops like Primark, Asda and Tesco.

Whilst financially this is going to be a blow for some, for many it will just mean that they think more carefully before they purchase new outfits: which in environmental terms has got to be a winner. 

For far too long society has been condoning, if not encouraging, people to purchase clothes that they don't need and to throw them away shortly afterwards.  Apparently in the last five years we have seen the proportion of textile waste rise from a meagre 7% to a whopping 30%, which we the taxpayers have to pay for.

As a society, we've become used to disposable fashion, without giving a thought to the effects that this might have on our environment, or on the poor people who have to produce these cheap items. So from my perspective, this price rise can’t come soon enough and this rise is all grist to our revolution.

However if you're worried about how you'll manage without all this cheap clothing, fear not, for in reality we really don’t need all these clothes especially as we supposedly only wear 20% of the clothes in our wardrobes, 80% of the time.   With a little bit of care and attention your can make your clothes last a lot longer.  And if you really do want something new to wear for that special night out why not try altering, adapting or refashioning your clothes.  If you are worried that your skills wont stand up to the task find a friend to help you….or if all else fails why not try ‘swishing’ at a clothes swap party.  With a little bit of thought and creativity we can all find a new wardrobe for a fraction of the price, but not at the expense of the environment.

Come on join our revolution and think before you buy, because life’s too good to throw away!


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